iPhone:
Pre-orders for the handset,
available in space grey, silver, gold and rose gold metallic finishes in 16GB
and 64GB models, will open on 29 March.
iPhone SE, the US
technology major Apple Inc.’s latest bet to grab a bigger share of the booming
Indian smartphone market will start selling in the country from 8 April for
Rs.39,000.
Beetel Teletech and Redington
have said they will begin the distribution of iPhone SE, from 8 April.
Apple Inc. had on Monday
unveiled a new, smaller iPhone SE at a relatively low price tag of $399 as it
looks to boost sales in high-growth markets like China and India.
The phone has a four-inch screen,
comes in four stainless- steel finishes and incorporates a faster A9 processor.
It sports a fingerprint scanner, 12-megapixel iSight camera, featuring Live
Photos and faster wireless as well as Apple Pay, and at Rs.399 it costs nearly
40% less than the iPhone 6S’s Rs.649 opening price.
However, the starting price
at Rs.39,000 in India is higher than some existing models, which are available
on the country’s online marketplaces, like iPhone 5s at Rs.25,000 and iPhone 6
at around Rs.32,000.
Supply chain solution
provider Redington in a statement said it “will offer iPhone SE beginning 8
April, in 3,000 retail outlets across the country”.
Beetel Teletech said that it
will offer “iPhone SE, the most powerful phone with a four-inch display,
beginning Friday, 8 April, 2016 at over 3500 retail locations across India.”
iPhone SE will be available
in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB
models starting at Rs.39,000 from Apple Authorised Resellers and select
carriers, Apple said in a statement.
Pre-orders for the handset
opens 29 March, it said.
“iPhone SE is packed with a
stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion
co-processor, longer battery life, 12-megapixel iSight camera with True Tone
flash, Live Photos, 4K video, faster LTE and Wi-Fi,” Apple’s senior vice
president of worldwide marketing, Philip Schiller said.
“iPhone SE is an exciting new
idea—we started with a beloved, iconic design and reinvented it from the inside
out. The result is the most beautiful and powerful phone with a four-inch
display in the world,” Schiller said.
The 64-bit A9 chip,
introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two
times faster CPU and three times faster GPU performance compared to iPhone 5s,
all with gains in energy efficiency for improved battery life.
iPhone SE users can browse,
download and stream content even faster with wi-fi up to three times and LTE up
to 50% faster than iPhone 5s.
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